Bad Love 40%grain.00_00_06_16.Still021.png


Irrum Headshot (6).jpg


Irrum is visual artist and director currently working in-between London, Berlin and Los Angeles. A self taught animator, he was scooped-up young by Mother London and later headed to The Mill where he trained as a visual effects artist.

He shot his first music video while travelling around the Middle East and Central Asia, and on his return to London, he was signed by Gas & Electric. Irrum has a fondness for melodrama, colouring books, botanical sculptures, dark landscapes and beautiful music, materials, textures and little drops of taste and pleasure.



Music Video Reel