With "Church," we wanted to find a way to represent Samm’s energy and storytelling in a way that felt spiritual and upbeat, without coming across as heavy-handed or preachy. The first image that came into mind was the idea of Samm floating on a cloud, which evolved into him heading to church on a cloud board (with a little nod to Dragon Ball Z). We wanted to pay tribute to Samm’s upbringing, so we added a nod to his past with the story of the boy and his mom in a full sprint on their way to Church. Earthgang bring such a completely different yet totally complimentary vibe to the track, so once we had the cloud, the idea of Doc and Venus hurling down to earth on comets seemed like a natural progression story.
A note from director Isaac Ravishankara:
The video is a story about former lovers. A girl thinking, about an ex, and needing to get away from everyone else and find solitude at a sunset beach. While the guy surreally follows her journey - from the back of her car and down to the sand, until ultimately letting her go.
The idea of capturing the video in a single, uncut shot was introduced as a way to celebrate both the magic and the moment in time. And when I introduced the concept to Paul, he was immediately on board - we were going to find a way to do this for real.
What came next was a nearly month-long search for the perfect route: a starting location, a west-facing highway, and a journey to the beach that could be timed out to the structure of the song. Getting what felt like a thousand permits and clearing a million logistical hurdles. And figuring out a way for Paul to be able to safely remain on the car as it gets from point A to B at way too fast of a speed.
The final result is a nearly five minute shot, covering more than 2 miles driving at over 40 mph. No stitching, no painting, no special effects. It took a ton of effort from a ton of amazing people collaborating to pull this off - and we hope that when you watch it, you don't notice any of it and just get lost in the moment.
New Balance tapped director Lauren Sick to spearhead their "In Pursuit" campaign, featuring the track "START A RIOT" by female-fronted band Beginners and Smart Panda. The video features four NB Olympic athletes, and is a campaign/music video hybrid that was conceived of and created by women.
In "BAGDAD (Cap.7: Liturgia)," directed by Helmi, Rosalía is found distraught in a bathroom as her tears fill up the space with sadness. The video is a beautiful dedication, as Rosalía puts it, "to all those who were heartbroken and drowned in their sorrow."
"Neighbor" directed by RJ Sanchez, is the latest collaboration between Juicy J and Travis Scott, which is shot with a frenetic pace that highlights the intense visuals of an underground warehouse party.
"This Feeling" by The Chainsmokers ft. Kelsea Ballerini, directed Similar But Different, portrays Drew, Alex, and Kelsea as motocross riders who deal with different elements of both internal and external struggle, in a race against each other and their inner demons.