Since their inception at the start of the new millennium, Swedish collective StyleWar have evolved from a boutique design, post, and animation studio into a major player in the top echelon of commercial directors.
Co-founded by Oskar Holmedal and Martin Sjöström in 1998, StyleWar immediately began making waves in creative filmmaking. StyleWar got their break directing a video for fellow Swedes, The Hives. They followed with a fresh video for Moby’s In This World landing them in the 2003 Cannes Saatchi & Saatchi New Directors’ Showcase.
Drawn to technically challenging spots, StyleWar strives to earn the right to maximum creative freedom in their collaborations with brands while ever seeking to innovate their signature style, including the razor-sharp use of hyper real detail and explosive color. The work is almost unsettling in its ability to integrate subtly generated imagery with naturalistic live action