Born and raised in Johannesburg, Terence Neale has established himself as a distinctive voice in commercial and music video direction.
Terence garnered international attention in 2012 through a creative collaboration with Zef rap- rave duo Die Antwoord - first with the pastel-hued ‘Baby’s On Fire’, followed by the dark and animalistic ‘Fatty Boom Boom’. In 2014, he directed Skrillex’s ‘Ragga Bomb’ transforming his hometown of Johannesburg into a post-apocalyptic battleground for waste trolley surfers. It showed Terence’s natural aptitude for crafting original films defined by a uniquely dark, but colourful aesthetic. The video premiered on Rolling Stone’s website with half a million hits in its first 16 hours, and has since clocked over 120 million views on YouTube.
n 2017, he became the first ever South African director to win a Grand Prix at the Cannes Lions for the adidas commercial ‘Original Is Never Finished’. The spot also received accolades from D&AD, One Show, Webby, and the AICP. The bold and controversial campaign features sport and pop culture icons, Kareem Abdul-Jabar, Mark Gonzalez, and Snoop Dogg, as well as influencers Petra Collins and Dev Hynes.
His latest works epitomises his talent as a visual storyteller, top performance director and a great collaborator with the ability to find the right approach for every project.